what works mumbai video production house

ABOUT US

We’re the swiss army knife of video content. We conceptualize and create Ad Films (TVCs), Branded Content, Campaign Videos, Film Promotions, Documentaries, Thumbstoppers, and Micro Content.

 

You can call us a Production House or a Video Agency, but at our very core, we’re just a bunch of all-in-ones who love making everything except excuses.

We’re hunting for the extra in the ordinary. We’re hungry to tell purposeful stories. We're driven to create content that truly works. And just like we’ve done it for some of the most exciting brands in the world, we’d love to do it for you.

 

 
 
 
What Works mumbai production house agency social media video content branded
What Works - Content Agency Mumbai
We don't take ourselves seriously! Deadpool

CLIENTS

TEAM

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IMRAN SHAMSI

Founder, Director and Idea Hunter

College Dropout turned Corporate Slave turned Entrepreneur. Multitasker with singular agenda of finding what works. Works on vacations and takes imaginary trips at work! Loves wordplay and practising witcraft. Accidentally walked 3kms while pitching on the phone!

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SACHI ROY

Content Head

Queen of executing projects. A true content addict. Can reference GOT and Doodh Ka Karz in the same sentence. One nudge away from starting her own Bollywood gossip column. Loves Shah Rukh Khan and Khakra. Equally.

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SOUMIT MAZUMDAR

Creative Producer

Our personal Kung Fu Panda. Escaped working at Arnab’s team with his conscience still intact. He sure is happy with the Times Now. Loves to cook food and stories. His questions are as endless as his curiosity. If he ever shows up in full-length trousers, the apocalypse is upon us.

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ZAINAB CHANGI

Writer and Associate Director

A ‘Changi’ kudi. Walking-talking dictionary and can speak fluently in memes. Eats like a squirrel, but drinks coffee like a tanker. Her eye rolls can easily defeat Moira Rose from Schitt’s Creek. 

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DIVYA ZAVERI

Accounts Head

Likes F.R.I.E.N.D.S more than her actual friends. She’s got accounts on her mind, but her heart’s into words. She enjoys chai and charcha, while handling all the office kharcha. A package deal of HR-Accounts-Admin, an agony aunt to our souls in despair, and the office cutie 𝝅.

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GOPAL CHAKRE

Office Controller

One man army and ultimate jugaadist. Carrom champion who also owns the coolest bike in the team that he uses to peddle Hard Drives across the city. Knows where to get the best ‘Shev’ Puri and Vada Pav. Loves dancing to Zingaat – Marathi version ONLY.

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SUSHI & BANKSY

Spoilt Brats

The newest members of the clan, but growing faster than anyone else. Beach trotters, serial nappers, attention cravers. More photogenic than humans. Can hypnotize you into giving them treats. Paws-ing our stress and making ruff days better.

COLLABORATORS

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VIBHAV AMETA

Director

Manipulates technology to propagate his vision. A hopeless insomniac who experiments when he should be sleeping. Loves cuts on the edit and knives in real life. Has risked his life to get an out-of-focus shot!

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VENKY PUTHRAN

Director

Game Developer turned Storyteller. Fuses design, art and life into his stories. Has a hidden stash of toys, bottles and comic books. Discussing Wes Anderson, Banksy and Edgar Wright turns him on. 226 concepts written and counting!

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AYUSH SHAH

Director

Calmest guy in the building. But takes offense on anything said against Sir Alex Ferguson & Shah Rukh Khan. Has a hard time convincing people that he’s angry. Worries more about his laptop skin than his own.

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AKSHIT CHOBISA

Executive Producer

B.COM, M.COM, MBA – Basically has more degrees than a thermometer! Fits creativity into a budget. Never smokes, drinks or eats non-veg yet manages to be interesting. Doesn’t spend a day without playing a sport, or being one. 

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SUNNY DIXIT

Line Producer

AD turned Line Producer. Street-smart, sweet-faced hustler who can talk his way out of any situation. A vegetarian who craves chicken dinner in PUBG. You will rarely see him without AirPods. Hung up during a conference call thrice because he couldn’t control his laughter.

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ASNA KHAN

Colorist

Her infectious childlike enthusiasm makes boring projects fun! Never afraid of bad ideas and never far from good ones. Feels physical pain even if something is 2 millimetres out of place. Almost died shooting in a stampede outside Mannat (that’s what she thinks anyway).

 

MOMENTS

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The Knights Kit - KKR Hai Taiyaar! Shooting with the Kolkata Knight Riders 😍_._._._._._._._._._._
Some adventures are precisely planned and storyboarded - Glimpses from our sets for an ad film shoot
Shooting Day and Knight!
Filming during a practice game for Kolkata Knight Riders
Not all heroes wear capes, some have Wings! _D #wingsatwork #savingfromtheedit _inredbull
Those who work the hardest deserve to sleep the longest
Let it be! _#timelapse #sunset #work #shoot #exciting #timelapses #timelapsesunset #frame #sunsetsky
Storyboards have hijacked our writing board 😂_#storyboards #work #shoot #tvc #whatworks #commercial
Bhaiyya Aram Nagar chaloge__#landscape #shoots #shoot #documentary #whatworks #desert #sand #sky #au
When recording foley is life! Ayush recording track sounds for the soundtrack 😊 _#foley #sound #sho
Sometimes a first cut is so special that it needs an internal screening 🤣 #flashbackfriday #teamgoa
Sui Dhaaga - Varun Dhawan
Multiple screens, one intent - Make good shit! _#whatworks #worklife #screens #computer #monitor #co
When you’re trying to decide what movie to watch but one person just can’t stop being annoying! #Wha
When you’re asked to pose for a picture, Spoil it! 😝 After weeks of back to back work we finally ge
Sui Dhaaga teaser shoot at Yash Raj Films
Shooting with Anushka Sharma was an absolute pleasure 😊😊_#nush #shoot #anushkasharma #brandfilm #t
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Intense scenes from last night’s projector trial!_#projection #projector #intense #wall #office #wor
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Sunday Shoots 😍😀_#sundayshoots #shoot #film #mami #campaign #team #friends #family #colleagues #wh
The 3 doors at What Works
Workspace! _designtasticinteriors and _asnakhan96 _#workspace #design #lights #workstation #office #
Don't babble, just scrabble! One of the quietest moments in office
Blast from the past! Our set for the campaign we did for Fan! _#fan #set #filmset #videoproduction #
I'll take a cup of colours! Refracted natural light makes an interesting pattern! _#whatworksoffice
When deadlines chase you! _#timelapse #work #atwork #worklife #deadlines #whatworks #typing #writing
Prepping for shoot! _#posters #shoot #film #campaign #mami #shootdiaries #preproduction #videoproduc
Sometimes we bleed before the shot! #inhouseeverything
Ranbir and Katrina practise their lines as the direction team looks on! _#worklife #jaggajasoos #fil
Audition keenly watching the Ganpati processions! _#cat #audition #whatworks #pet #office #catsofins
Washed out kinda day! _#office #whatworks #mascot #logo #rains #washedout #rainyday #logodesign #wor
The passage of inspiration and invisibility at the What Works office. _Special thanks to _mongrelsfi
The think tank! _#meetings #work #worklife #waiting #campaign #upcoming #ideas #friends #whatworks #
Some projects are undeniably exciting and this certainly was one of them! Was a fantastic experience
When only one person knows he's being clicked 😂 Any guesses_ 😂_#match #cricket #wankhede #stadium
Be happy when you don't fit the mould 😊Asna and Suraj keeping it quite glassy ;)_#mirror #misfits #
Match night! What a cracker of a match between MI and KXIP at the Wankhede 😊😍_#match #cricket #tea
Suraj (_freewiill) has a fanboy moment on the sets of our promotional campaign for _meripyaaribindu
It's been 3 years that the soldiers of What Works have been safeguarding quality content
Happy Birthday Dada! Anurag Basu celebrates his birthday on our set with Ranbir and Katrina 😍😍❤️🎂
Some daze!
The actors almost convince the director to pose for a pic 😊❤️ A snippet from our shoot for _meripya
Shoot mornings! _#jaggajasoos #ranbir #katrina #pvr #shoot #whatworks #worklife #onset #work #mornin
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Happy Birthday Deeksha
What Works Office Exterior
What Works Team
Product shoot - what works
What Works for Kolkata Knight Riders
Campaign film for MAMI by What Works
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What Works - Raees Shoot with Harpreet Kaur
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Asna - Bolly Pranks
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Imran Shamsi with Ramesh & Suresh
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Imran Shamsi - What Works - Shahrukh
What Works Team going to watch FAN
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Imran Shamsi - What Works
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Imran Shamsi and What Works Team
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Har gully mein dhoni hai - prep
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First rendition of our new logo
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Pack up time
Disney Beauty and The Beast
Disney Beauty and The Beast
FAN
Sudhir Kumar Gautam
When Yash Raj Films
Naptime!
The great director & Karan Johar :p
Dum maaro dum
Jay, Deeksha and Vibhav
Ads 2 my wallet
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Old what works logo
 
 

CAREERS

Creativity is not just about epiphanies over coffee. It's not just about "thinking outside the box" or being the most innovative. It’s about how driven you are to understand a problem, how passionate you are to put in the ‘dirty’ work, and how persistent you are to find what truly works.

 

If you share this vibe, come join our tribe.

Writers/Directors

 Send work links/profile to

imran@thisiswhatworks.in

Freelancers 

Send work links/profile to

sachi@thisiswhatworks.in

Editors

Send your CV/Resume to

imran@thisiswhatworks.in

 

 

Graphic Designers

Send your portfolio to

imran@thisiswhatworks.in

CONNECT

DON't BE SHY

Thanks. You did your bit and we'll do ours :)