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what works mumbai video production house

ABOUT US

We’re the swiss army knife of video content. We conceptualize and create Ad Films (TVCs), Branded Content, Campaign Videos, Film Promotions, Documentaries, Thumbstoppers, and Micro Content.

 

You can call us a Production House or a Video Agency, but at our very core, we’re just a bunch of all-in-ones who love making everything except excuses.

We’re hunting for the extra in the ordinary. We’re hungry to tell purposeful stories. We're driven to create content that truly works. And just like we’ve done it for some of the most exciting brands in the world, we’d love to do it for you.

 

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What Works mumbai production house agency social media video content branded
What Works - Content Agency Mumbai
We don't take ourselves seriously! Deadpool

CLIENTS

TEAM

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IMRAN SHAMSI

Founder, Director and Idea Hunter

College Dropout turned Corporate Slave turned Entrepreneur. Multitasker with singular agenda of finding what works. Works on vacations and takes imaginary trips at work! Loves wordplay and practising witcraft. Accidentally walked 3kms while pitching on the phone!

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SHAGUN KAZANIA

Executive Producer

The brain behind every smoothly-run operation. Where other see problems, Shagun sees solutions. She fixes fires before they start, builds armies for ideas, and knows the best biryani spots. Works fast, loves coffee, and is always ready for a challenge!

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DIVYA ZAVERI

Finance Head

Likes F.R.I.E.N.D.S more than her actual friends. She’s got accounts on her mind, but her heart’s into words. She enjoys chai and charcha, while handling all the office kharcha. A package deal of HR-Accounts-Admin, an agony aunt to our souls in despair, and the office cutie 𝝅.

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NINO ANDRADE

Creative Director

A bundle of positivity with the best vibes and the coolest pairs of socks. She makes editing look super easy and has a penchant for capturing the streets. She takes over parties with her fun and easy South Goan wedding dance steps that even your grandma cannot resist.

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AMBIKA PANDIT

Writer/Director

Ambika is calm and collected—until she watches a sappy commercial, then it's full-on rona-dhona. Stubborn in the best way, she’s like a cat chasing a laser pointer when it comes to success—relentless and focused. Irritatingly particular about writing scripts with no loopholes, no grammatical errors and absolutely no dull moments! 

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SHUBH KHAN

Writer/Director

Armed with razor-sharp wit and a never-ending supply of Wikipedia trivia, Shubh can diffuse any tension and crack a script like nobody’s business. He’s got more comics than outfits, which makes sense because recommending shows and movies is practically his full-time gig. His only weakness? Cockroaches.

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KEVIN PINTO

Editor

Slashing all the extra fat out of our content like it's a game of Fruit Ninja, Kevin is the secret weapon that keeps us a cut above the rest!  His music taste is so varied, he’s a walking playlist on shuffle. Ever the approachable type, he won’t say “no” to more work or a just casual chat… as long as you catch him with his headphones off! 

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PRITHA MUKHERJEE

Illustrator/Animator

Pritha’s got creativity on speed dial. Whether she’s illustrating, animating, or working her mixed media magic, she’s always cooking up something awesome from her home base in Kolkata. She’s got the goods when it comes to shooting, directing, and even designing merch that’s 100% going to sell out. 

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PRABHIR ARORA

Intern

A gentle giant with a default setting of ‘slightly anxious’. Prabhir is our resident social media whiz and the pioneer of the special ‘Prabhir-Waali Coffee’, he morphs from intern to Winter Soldier when a deadline looms, tracking down people like a pro, until the job is done!

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LALIT LAL

Masterchef

North se le kar south tak, he has mastered every possible delicacy. As soon as the clock strikes 1 pm, we all secretly long to hear the words ‘khana aa gaya hai’ announced by him. His biryani recipes are so tempting, even those on diets surrender to them.

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MAHANAND YADAV

Office Controller

Office ka, employees ka, Sushi-Banksy ka, sab ka khayaal rakhta hai Mahanand. From hot coffee to chilled nimbu-paani, he has the power to keep you cool even on stressful days. No matter what the demand, he’ll make sure to get it done, that too with a smile.

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SUSHI & BANKSY

Spoilt Brats

The newest members of the clan, but growing faster than anyone else. Beach trotters, serial nappers, attention cravers. More photogenic than humans. Can hypnotize you into giving them treats. Paws-ing our stress and making ruff days better.

COLLABORATORS

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VENKY PUTHRAN

Director

Game Developer turned Storyteller. Fuses design, art and life into his stories. Has a hidden stash of toys, bottles and comic books. Discussing Wes Anderson, Banksy and Edgar Wright turns him on. 226 concepts written and counting!

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VIBHAV AMETA

Director

Manipulates technology to propagate his vision. A hopeless insomniac who experiments when he should be sleeping. Loves cuts on the edit and knives in real life. Has risked his life to get an out-of-focus shot!

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AYUSH SHAH

Director

Calmest guy in the building. But takes offense on anything said against Sir Alex Ferguson & Shah Rukh Khan. Has a hard time convincing people that he’s angry. Worries more about his laptop skin than his own.

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AKSHIT CHOBISA

Executive Producer

B.COM, M.COM, MBA – Basically has more degrees than a thermometer! Fits creativity into a budget. Never smokes, drinks or eats non-veg yet manages to be interesting. Doesn’t spend a day without playing a sport, or being one. 

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SUNNY DIXIT

Line Producer

AD turned Line Producer. Street-smart, sweet-faced hustler who can talk his way out of any situation. A vegetarian who craves chicken dinner in PUBG. You will rarely see him without AirPods. Hung up during a conference call thrice because he couldn’t control his laughter.

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ASNA KHAN

Colorist

Her infectious childlike enthusiasm makes boring projects fun! Never afraid of bad ideas and never far from good ones. Feels physical pain even if something is 2 millimetres out of place. Almost died shooting in a stampede outside Mannat (that’s what she thinks anyway).

TEAM

MOMENTS

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The Knights Kit - KKR Hai Taiyaar! Shooting with the Kolkata Knight Riders 😍_._._._._._._._._._._
Some adventures are precisely planned and storyboarded - Glimpses from our sets for an ad film shoot
Shooting Day and Knight!
Filming during a practice game for Kolkata Knight Riders
Not all heroes wear capes, some have Wings! _D #wingsatwork #savingfromtheedit _inredbull
Those who work the hardest deserve to sleep the longest
Let it be! _#timelapse #sunset #work #shoot #exciting #timelapses #timelapsesunset #frame #sunsetsky
Storyboards have hijacked our writing board 😂_#storyboards #work #shoot #tvc #whatworks #commercial
Bhaiyya Aram Nagar chaloge__#landscape #shoots #shoot #documentary #whatworks #desert #sand #sky #au
When recording foley is life! Ayush recording track sounds for the soundtrack 😊 _#foley #sound #sho
Sometimes a first cut is so special that it needs an internal screening 🤣 #flashbackfriday #teamgoa
Sui Dhaaga - Varun Dhawan
Multiple screens, one intent - Make good shit! _#whatworks #worklife #screens #computer #monitor #co
When you’re trying to decide what movie to watch but one person just can’t stop being annoying! #Wha
When you’re asked to pose for a picture, Spoil it! 😝 After weeks of back to back work we finally ge
Sui Dhaaga teaser shoot at Yash Raj Films
Shooting with Anushka Sharma was an absolute pleasure 😊😊_#nush #shoot #anushkasharma #brandfilm #t
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Intense scenes from last night’s projector trial!_#projection #projector #intense #wall #office #wor
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Sunday Shoots 😍😀_#sundayshoots #shoot #film #mami #campaign #team #friends #family #colleagues #wh
The 3 doors at What Works
Workspace! _designtasticinteriors and _asnakhan96 _#workspace #design #lights #workstation #office #
Don't babble, just scrabble! One of the quietest moments in office
Blast from the past! Our set for the campaign we did for Fan! _#fan #set #filmset #videoproduction #
I'll take a cup of colours! Refracted natural light makes an interesting pattern! _#whatworksoffice
When deadlines chase you! _#timelapse #work #atwork #worklife #deadlines #whatworks #typing #writing
Prepping for shoot! _#posters #shoot #film #campaign #mami #shootdiaries #preproduction #videoproduc
Sometimes we bleed before the shot! #inhouseeverything
Ranbir and Katrina practise their lines as the direction team looks on! _#worklife #jaggajasoos #fil
Audition keenly watching the Ganpati processions! _#cat #audition #whatworks #pet #office #catsofins
Washed out kinda day! _#office #whatworks #mascot #logo #rains #washedout #rainyday #logodesign #wor
The passage of inspiration and invisibility at the What Works office. _Special thanks to _mongrelsfi
The think tank! _#meetings #work #worklife #waiting #campaign #upcoming #ideas #friends #whatworks #
Some projects are undeniably exciting and this certainly was one of them! Was a fantastic experience
When only one person knows he's being clicked 😂 Any guesses_ 😂_#match #cricket #wankhede #stadium
Be happy when you don't fit the mould 😊Asna and Suraj keeping it quite glassy ;)_#mirror #misfits #
Match night! What a cracker of a match between MI and KXIP at the Wankhede 😊😍_#match #cricket #tea
Suraj (_freewiill) has a fanboy moment on the sets of our promotional campaign for _meripyaaribindu
It's been 3 years that the soldiers of What Works have been safeguarding quality content
Happy Birthday Dada! Anurag Basu celebrates his birthday on our set with Ranbir and Katrina 😍😍❤️🎂
Some daze!
The actors almost convince the director to pose for a pic 😊❤️ A snippet from our shoot for _meripya
Shoot mornings! _#jaggajasoos #ranbir #katrina #pvr #shoot #whatworks #worklife #onset #work #mornin
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Happy Birthday Deeksha
What Works Office Exterior
What Works Team
Product shoot - what works
What Works for Kolkata Knight Riders
Campaign film for MAMI by What Works
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What Works - Raees Shoot with Harpreet Kaur
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Asna - Bolly Pranks
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what works team with Shah Rukh Khan
Imran Shamsi with Ramesh & Suresh
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Imran Shamsi - What Works - Shahrukh
What Works Team going to watch FAN
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Imran Shamsi - What Works
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Timelapse Sky
Imran Shamsi and What Works Team
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Har gully mein dhoni hai - prep
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First rendition of our new logo
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Pack up time
Disney Beauty and The Beast
Disney Beauty and The Beast
FAN
Sudhir Kumar Gautam
When Yash Raj Films
Naptime!
The great director & Karan Johar :p
Dum maaro dum
Jay, Deeksha and Vibhav
Ads 2 my wallet
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Old what works logo
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THE SPACE

CAREERS

Creativity is not just about epiphanies over coffee. It's not just about "thinking outside the box" or being the most innovative. It’s about how driven you are to understand a problem, how passionate you are to put in the ‘dirty’ work, and how persistent you are to find what truly works.

 

If you share this vibe, come join our tribe.

Writers/Directors

 Send work links/profile to

imran@thisiswhatworks.in

Freelancers 

Send work links/profile to

sachi@thisiswhatworks.in

Editors

Send your CV/Resume to

imran@thisiswhatworks.in

 

 

Graphic Designers

Send your portfolio to

imran@thisiswhatworks.in

CONNECT

DON't BE SHY

Thanks. You did your bit and we'll do ours :)

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