top of page
what works mumbai video production house

ABOUT US

We’re the swiss army knife of video content. We conceptualize and create Ad Films (TVCs), Branded Content, Campaign Videos, Film Promotions, Documentaries, Thumbstoppers, and Micro Content.

 

You can call us a Production House or a Video Agency, but at our very core, we’re just a bunch of all-in-ones who love making everything except excuses.

We’re hunting for the extra in the ordinary. We’re hungry to tell purposeful stories. We're driven to create content that truly works. And just like we’ve done it for some of the most exciting brands in the world, we’d love to do it for you.

 

bio
music
videos
What Works mumbai production house agency social media video content branded
What Works - Content Agency Mumbai
We don't take ourselves seriously! Deadpool

CLIENTS

TEAM

Imran-Shamsi---Founder-&-Director---What-Works.png

IMRAN SHAMSI

Founder, Director and Idea Hunter

College Dropout turned Corporate Slave turned Entrepreneur. Multitasker with singular agenda of finding what works. Works on vacations and takes imaginary trips at work! Loves wordplay and practising witcraft. Accidentally walked 3kms while pitching on the phone!

Sachi Roy Illustration.png

SACHI ROY

Content Head

Queen of executing projects. A true content addict. Can reference GOT and Doodh Ka Karz in the same sentence. One nudge away from starting her own Bollywood gossip column. Loves Shah Rukh Khan and Khakra. Equally.

Divya_1.png

DIVYA ZAVERI

Finance Head

Likes F.R.I.E.N.D.S more than her actual friends. She’s got accounts on her mind, but her heart’s into words. She enjoys chai and charcha, while handling all the office kharcha. A package deal of HR-Accounts-Admin, an agony aunt to our souls in despair, and the office cutie 𝝅.

Vansh_Icon.png

VANSH MEHTA

Director/Writer

The one who does the “Crazy” in everything. A walking encyclopedia for all things web-related, from the coolest plugins to the newest AI tools. Writes the whackiest, funniest and most hooking scripts that leave you in wonder about human imagination. Aspires to inspire and takes inspiration from everything.

Nino Icon.jpeg

NINO ANDRADE

Creative Director

A bundle of positivity with the best vibes and the coolest pairs of socks. She makes editing look super easy and has a penchant for capturing the streets. She takes over parties with her fun and easy South Goan wedding dance steps that even your grandma cannot resist.

2.png

SAAD ANSARI

Writer/Director

The youngest one of the lot, but writes like an old soul. An energizer bunny that never runs out of battery, thanks to the permanent sugar rush he has from chugging Coca-Cola. Has a meme template for every situation, a Manga plug-in for every occasion. Can make a trending reel and write timeless shayari within the same hour.

Ishita_Icon.png

ISHITA MADIWALE

Writer/Director

Everything’s GenZ when she’s around. Her dedication to chai, even in the fiercest afternoon sun, is legendary. She's the office 'swiftie' whose Instagram feed is a visual feast. Singlehandedly brought the office couch back to life. Loves writing scripts for every genre, yet humorously insists, “It’s all borrowed from La La Land!”

1.png

ARCHIT GITE

Visual Director

Brings loads of drip with him every morning, drops the best ideas while brainstorming. Doodles his imagination on paper, effortlessly animates them to life. Randomly says, “Broooo…'' somewhere between 5 and 50 million times a day while looking for something to munch on. Gen Z to the core and always ready for a creative challenge.

Lalit.png

LALIT LAL

Masterchef

North se le kar south tak, he has mastered every possible delicacy. As soon as the clock strikes 1 pm, we all secretly long to hear the words ‘khana aa gaya hai’ announced by him. His biryani recipes are so tempting, even those on diets surrender to them.

Mahanand.png

MAHANAND YADAV

Office Controller

Office ka, employees ka, Sushi-Banksy ka, sab ka khayaal rakhta hai Mahanand. From hot coffee to chilled nimbu-paani, he has the power to keep you cool even on stressful days. No matter what the demand, he’ll make sure to get it done, that too with a smile.

Banksy-Sush_2.png

SUSHI & BANKSY

Spoilt Brats

The newest members of the clan, but growing faster than anyone else. Beach trotters, serial nappers, attention cravers. More photogenic than humans. Can hypnotize you into giving them treats. Paws-ing our stress and making ruff days better.

COLLABORATORS

Venky-Puthran---Creative-Director---What-Works.png

VENKY PUTHRAN

Director

Game Developer turned Storyteller. Fuses design, art and life into his stories. Has a hidden stash of toys, bottles and comic books. Discussing Wes Anderson, Banksy and Edgar Wright turns him on. 226 concepts written and counting!

Vibhav-Ameta---Director---What-Works.png

VIBHAV AMETA

Director

Manipulates technology to propagate his vision. A hopeless insomniac who experiments when he should be sleeping. Loves cuts on the edit and knives in real life. Has risked his life to get an out-of-focus shot!

Ayush Shah.png

AYUSH SHAH

Director

Calmest guy in the building. But takes offense on anything said against Sir Alex Ferguson & Shah Rukh Khan. Has a hard time convincing people that he’s angry. Worries more about his laptop skin than his own.

Akshit-Chobisa---Production-Head---What-Works.png

AKSHIT CHOBISA

Executive Producer

B.COM, M.COM, MBA – Basically has more degrees than a thermometer! Fits creativity into a budget. Never smokes, drinks or eats non-veg yet manages to be interesting. Doesn’t spend a day without playing a sport, or being one. 

website icons-sunny.png

SUNNY DIXIT

Line Producer

AD turned Line Producer. Street-smart, sweet-faced hustler who can talk his way out of any situation. A vegetarian who craves chicken dinner in PUBG. You will rarely see him without AirPods. Hung up during a conference call thrice because he couldn’t control his laughter.

Asna-Khan---Associate-Director---What-Works.png

ASNA KHAN

Colorist

Her infectious childlike enthusiasm makes boring projects fun! Never afraid of bad ideas and never far from good ones. Feels physical pain even if something is 2 millimetres out of place. Almost died shooting in a stampede outside Mannat (that’s what she thinks anyway).

TEAM

MOMENTS

TFA_Still03
Screenshot_20190819-114603
IMG_9476
IMG_9306
IMG_9302
IMG_9202
IMG_9181
IMG_9158
IMG_9069
IMG_9139
IMG_8540
IMG_8484
IMG_7974
IMG_7085
IMG_6278
IMG_3889
IMG_0577
IMG_3497
IMG_3884
IMG_3868
IMG_3520
IMG_3478
IMG_9157
IMG_3317
IMG_3196
IMG_2863
68CB48EA-FC68-48DE-A9F1-1292C83C1AF6
IMG_2860
IMG_2663
IMG_2107
IMG_2582
IMG_0712
GPTempDownload
IMG_0573
IMG_0501
20191126_153241
20191126_135254
2697508C-A467-4592-A086-48F7333407D3
20190911_193714
10bae981-8c29-488a-801c-3b7bd8ce482c
The Knights Kit - KKR Hai Taiyaar! Shooting with the Kolkata Knight Riders 😍_._._._._._._._._._._
Some adventures are precisely planned and storyboarded - Glimpses from our sets for an ad film shoot
Shooting Day and Knight!
Filming during a practice game for Kolkata Knight Riders
Not all heroes wear capes, some have Wings! _D #wingsatwork #savingfromtheedit _inredbull
Those who work the hardest deserve to sleep the longest
Let it be! _#timelapse #sunset #work #shoot #exciting #timelapses #timelapsesunset #frame #sunsetsky
Storyboards have hijacked our writing board 😂_#storyboards #work #shoot #tvc #whatworks #commercial
Bhaiyya Aram Nagar chaloge__#landscape #shoots #shoot #documentary #whatworks #desert #sand #sky #au
When recording foley is life! Ayush recording track sounds for the soundtrack 😊 _#foley #sound #sho
Sometimes a first cut is so special that it needs an internal screening 🤣 #flashbackfriday #teamgoa
Sui Dhaaga - Varun Dhawan
Multiple screens, one intent - Make good shit! _#whatworks #worklife #screens #computer #monitor #co
When you’re trying to decide what movie to watch but one person just can’t stop being annoying! #Wha
When you’re asked to pose for a picture, Spoil it! 😝 After weeks of back to back work we finally ge
Sui Dhaaga teaser shoot at Yash Raj Films
Shooting with Anushka Sharma was an absolute pleasure 😊😊_#nush #shoot #anushkasharma #brandfilm #t
IMG_7407
Intense scenes from last night’s projector trial!_#projection #projector #intense #wall #office #wor
IMG_2360
Sunday Shoots 😍😀_#sundayshoots #shoot #film #mami #campaign #team #friends #family #colleagues #wh
The 3 doors at What Works
Workspace! _designtasticinteriors and _asnakhan96 _#workspace #design #lights #workstation #office #
Don't babble, just scrabble! One of the quietest moments in office
Blast from the past! Our set for the campaign we did for Fan! _#fan #set #filmset #videoproduction #
I'll take a cup of colours! Refracted natural light makes an interesting pattern! _#whatworksoffice
When deadlines chase you! _#timelapse #work #atwork #worklife #deadlines #whatworks #typing #writing
Prepping for shoot! _#posters #shoot #film #campaign #mami #shootdiaries #preproduction #videoproduc
Sometimes we bleed before the shot! #inhouseeverything
Ranbir and Katrina practise their lines as the direction team looks on! _#worklife #jaggajasoos #fil
Audition keenly watching the Ganpati processions! _#cat #audition #whatworks #pet #office #catsofins
Washed out kinda day! _#office #whatworks #mascot #logo #rains #washedout #rainyday #logodesign #wor
The passage of inspiration and invisibility at the What Works office. _Special thanks to _mongrelsfi
The think tank! _#meetings #work #worklife #waiting #campaign #upcoming #ideas #friends #whatworks #
Some projects are undeniably exciting and this certainly was one of them! Was a fantastic experience
When only one person knows he's being clicked 😂 Any guesses_ 😂_#match #cricket #wankhede #stadium
Be happy when you don't fit the mould 😊Asna and Suraj keeping it quite glassy ;)_#mirror #misfits #
Match night! What a cracker of a match between MI and KXIP at the Wankhede 😊😍_#match #cricket #tea
Suraj (_freewiill) has a fanboy moment on the sets of our promotional campaign for _meripyaaribindu
It's been 3 years that the soldiers of What Works have been safeguarding quality content
Happy Birthday Dada! Anurag Basu celebrates his birthday on our set with Ranbir and Katrina 😍😍❤️🎂
Some daze!
The actors almost convince the director to pose for a pic 😊❤️ A snippet from our shoot for _meripya
Shoot mornings! _#jaggajasoos #ranbir #katrina #pvr #shoot #whatworks #worklife #onset #work #mornin
IMG_7921
Happy Birthday Deeksha
What Works Office Exterior
What Works Team
Product shoot - what works
What Works for Kolkata Knight Riders
Campaign film for MAMI by What Works
IMG_7472
IMG_7446
IMG_7315
IMG_6934
IMG_6983
IMG_7470
IMG_7302
IMG_7483
IMG_6713
IMG_7740
IMG_7491
IMG_6771
IMG_7271
IMG_6707
IMG_7704
IMG_7216
What Works - Raees Shoot with Harpreet Kaur
What Works Team - Raees Shoot 2017 op2
Asna - Bolly Pranks
15138446_1050267261751703_6646989328548232059_o
15000603_1118795024841326_1540035512009374864_o
15027655_1129041667149995_3342487218245615589_n
15195830_1052072878237808_2605710004890271933_o
FullSizeRender
what works team with Shah Rukh Khan
Imran Shamsi with Ramesh & Suresh
Screen Shot 2016-09-25 at 7.19.31 pm
Imran Shamsi - What Works - Shahrukh
What Works Team going to watch FAN
Screen Shot 2016-09-25 at 7.19.08 pm
Imran Shamsi - What Works
Screen Shot 2016-09-25 at 7.18.56 pm
IMG_5099
Screen Shot 2016-09-25 at 7.17.35 pm
Timelapse Sky
Imran Shamsi and What Works Team
IMG_1674
IMG_1728
IMG_1723
IMG_4546
IMG_4399
IMG_4508
IMG_4229
IMG_4318
IMG_2812
Har gully mein dhoni hai - prep
IMG_3725
IMG_3035
IMG_3213
IMG_2945
IMG_2604
IMG_1988
First rendition of our new logo
IMG_1687
IMG_1563
IMG_1548
IMG_2676
Pack up time
Disney Beauty and The Beast
Disney Beauty and The Beast
FAN
Sudhir Kumar Gautam
When Yash Raj Films
Naptime!
The great director & Karan Johar :p
Dum maaro dum
Jay, Deeksha and Vibhav
Ads 2 my wallet
IMG_3081
Old what works logo
photos
THE SPACE

CAREERS

Creativity is not just about epiphanies over coffee. It's not just about "thinking outside the box" or being the most innovative. It’s about how driven you are to understand a problem, how passionate you are to put in the ‘dirty’ work, and how persistent you are to find what truly works.

 

If you share this vibe, come join our tribe.

Writers/Directors

 Send work links/profile to

imran@thisiswhatworks.in

Freelancers 

Send work links/profile to

sachi@thisiswhatworks.in

Editors

Send your CV/Resume to

imran@thisiswhatworks.in

 

 

Graphic Designers

Send your portfolio to

imran@thisiswhatworks.in

CONNECT

DON't BE SHY

Thanks. You did your bit and we'll do ours :)

connect
bottom of page