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PRESS

YOURSTORY.IN

Mumbai-based content agency and video production house What Works, started by Imran Shamsi, manages campaigns for the likes of YRF, Fox Star Studios, Sony Pictures, Disney India, and Amazon Prime, among others.

EXCHANGE 4 MEDIA

'Reach, engagement & retention, key metrics to measure the effectiveness of ad campaign' - Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations.

BRAND EQUITY

What Works has been retained after their successful stint with KKR last year and is tasked with creating engagement and affinity for the very loved cricket team on the digital medium with content assets created for different platforms